We respect the privacy of our customers. This Privacy
Policy is designed to help you understand what information we gather and how we
use it. In our ongoing effort to improve the products, services and features we
provide to our customers, Melmat, Inc. (URL: Melmat.com) will continue to
implement new technologies from time to time. As a result, this policy is
subject to change without prior notice and we will post any revision on this
Personal information is information about a specific person, including the
person's name, address, telephone number, email address, credit card number,
birth date, information about the person's activities and purchases, and, if
applicable, customer number.
THE INFORMATION WE GATHER
When you become an Melmat.com customer, and whenever you purchase products from
Melmat.com, become a registered shopper, or request a catalog, we collect and
store the personal information that you volunteer in our customer database.
Personal information is generally used to process your transactions and respond
to your requests. You may also receive periodic printed or e-mail
communications from us about new products and services, discounts, special
promotions or upcoming events.
AGGREGATE DATA AND INFORMATION USAGE
In addition to personal information, we collect and store information about the
products purchased by channel and the pages viewed by all of our website
visitors. We then use this data in aggregate form to identify overall customer
behavior patterns. Our goal in using this information is to improve your
experience at Melmat.com by being more responsive to the needs and preferences
of our customers.
Our Web servers automatically collect information about each visitor who
requests Melmat.com Web pages, including your computer's internet protocol (IP)
address. This IP address allows us to identify your computer on the internet so
that the Web content you request from us can be sent to you.
From time to time, we may provide portions of this aggregate site behavior
information to vendors, consultants, potential advertisers or news agencies. We
typically do this in order to demonstrate the amount of interest in Melmat.com
and to plan for product and service improvements.
CLICK-STREAM DATA (AND COOKIE TECHNOLOGY)
We use this information to process your order and to make sure that it is
delivered to you. Aggregated order information is also used to track and
analyze overall shopping trends, which allows Melmat.com to improve product
offerings and services to its customers. In order to register on—or purchase
products from—the Melmat.com website, your browser must be set to accept
"cookies." A cookie is a small piece of data housed in a text file or folder on
your computer's hard drive that helps us recognize you when you visit our
profile facts you tell us about yourself, (2) your specified areas of interest
on our sites, (3) the items you've placed in your shopping basket, and/or (4)
the pages you visit as you shop.
The only personal information our cookie can contain is information that
you supply yourself. Our cookies cannot read data from other parts
of your computer. Click-stream data is information that describes the
page-by-page paths you take as you browse through the website. We may use
click-stream data in the aggregate to provide improved services to groups of
shoppers who behave similarly. We may also use this data on an individual basis
to improve your specific shopping experience. For example, if during a visit to
Melmat.com you read an online article about how to choose the right pasture
waterer, we may during a subsequent visit present you with an article on a
stall waterer or point you to a new product related to tent repair.
When you visit the Melmat.com website you receive an opportunity to sign up for
Melmat.com’s e-mail newsletter service. This newsletter, MelmatMail, will be
sent to you only if you choose to place your name on our mailing list.
If you decide at any time that you no longer wish to receive the e-mail
newsletters you sign up for, please
and update your preferences, or simply click the "unsubscribe" link on the
MelmatMail or Hot Values e-mail you receive from us.
Please note: in order to process your online purchases, we may still send you a
confirmation e-mail, or we may contact you by mail or telephone if we have
questions about your order.
OTHER MELMAT PRIVACY NOTES
Links to or From Other Sites—Melmat.com may provide
links to websites outside of Melmat.com as an added convenience to the user.
There are also affiliates that link to Melmat.com. Any link included does not
imply or convey endorsement of the other company or organization, its site, or
its products or services. Melmat.com is not responsible for the privacy, terms
of use, or other policies of any other website.
Melmat.com Children's Policy—Except for membership
data applicable to children, we do not intend to collect any personally
identifiable information from children through our websites. Please do not
allow children under the age of 18 to provide any personally identifiable
information or participate in the bulletin board sections of the Melmat.com
website. If you have concerns about a member under the age of 18 receiving mail
from companies other than Melmat, Inc. you can add the member's name to our "do
not share" list. Please
click here for
Protection of Melmat, Inc. and Others—We release
account and other personal information when we believe release is appropriate
to comply with the law, or protect the rights, property, or safety of Melmat,
Inc., our users, or others.